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Projects
Full redesign · Design system · 1 year · U.S. startup
ROLE
Lead Product Designer
DURATION
12 Months
INDUSTRY
Creator Economy
TOOLS
Figma, UX Pilot
The pace
Hyper-fast 12-month delivery
cycle from concept to Series A
fundraising materials.
The output
A vibrant, high-fidelity mobile
application and a comprehensive
brand identity system.
The challenge
Revolutionizing creator
monetization in a saturated
short-form video market with high
friction.
The method
Atomic design system scaling and
deep ethnographic research with
top 1% creators.
Identifying the friction
Existing platforms exploit creator data without providing equitable financial ownership. The current flow is broken, complex, and unrewarding.
01
Opaque Monetization
Creators are left guessing their earnings due to complex
algorithms and shifting payout rules.
02
High Entry Barriers
Aspiring creators struggle to gain visibility without high
production budgets or existing fame.
03
Community Disconnect
Followers are passive viewers rather than active
stakeholders in the creator's journey.
04
Stagnant UX Patterns
Social interfaces haven't evolved to support complex
financial transactions seamlessly.
My Role & Responsibilities
I spearheaded the product vision, translating complex business requirements into an intuitive mobile experience. I worked closely with founders to define the core "OWN" mechanics and led a team of three junior designers.
Product Strategy
Visual Design
User Research
Design System
Prototyping
Brand Direction
The Journey
Immersion
Deep dive into the current creator landscape and competitor audits.
• 12 Stakeholder interviews
• Market trend mapping
• Technical constraint review
Ideation
Exploring "The New Way" and challenging social norms.
• Rapid sketching sessions
• Core loop definition
• Reward system whiteboarding
Architecture
Structuring the complex data models into simple flows.
• Comprehensive User Flows
• Low-fi Wireframing
• Navigation testing
The Transformation
THE LEGACY SYSTEM
Fragmented & Dull
The original prototype felt corporate, using standard blue tones and
rigid list-based layouts that failed to engage a creative audience.
THE OWN REDESIGN
Vibrant & Immersive
We shifted to a dark-mode architecture with high-momentum gradients,
prioritizing content and tactile engagement.
BEFORE
Ranks
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Community
Home
415.5k
Votes
kevinthomas
I’m starting a podcast with my best friend, and this is our first episode th... more
5.5k comments
15,065 New!
AFTER
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antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
BEFORE
@victiorialucas
Socials
I’m a pro live streamer & content creator. Follow me and rank up my post before the next reset!
🎉 Live every day @ 4pm CST 🎉
Follow
Message
Followers
15.7k
+5.2k new this post
Current Rank
678.5k
115
Highest Rank
2.5m
#4 on 8/15/24
Verified Early Adopter
@victiorialucas
www.iown.app
Current Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstationi...
View Post
Ranks
Profile
Community
Home
AFTER
Augmented Intelligence
🧠
Research Synthesis
Used LLMs to categorize thousands of user interview notes, identifying 4 core emotional triggers for creator loyalty.
🎨
Dynamic Assets
Generated 50+ unique abstract background
textures using diffusion models to populate the
branding guidelines.
⚡
Rapid Prototyping
Employed AI-powered design tools to automate the creation of 100+ responsive screen variations.
8x
posts per user
10x
users
4.9
APP STORE RATING
Market Impact
OWN successfully raised funds in Series A funding within 3 months of the redesign launch.
"The UI is a breath of fresh air in a sea of clones."
225.7k
Followers
2.1k
Following
55
Current Rank
15
Highest Rank
Support my post and help me climb the ranks before the reset.
www.iown.app
Following
Message
@jackgolden
Oct 15, 2025
Current Ranked Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstation
Edit Post
288.7k
12.5k
3
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11.5k
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Oct 12, 2025
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3
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
LIVE
heather_
Follow
1.7k
heather_
Hi and welcome! 🎉 . This is your space to connect, share, and discover endless possibilities. There's a world of opportunities waiting. 💫 #Welcome #Collaboration #Explore"
Alexa
🥰🥰🥰
Miranda
I love your live it’s so great and im going to start college tomorrow and i love dogs and you’re cool. And i love your streaming. And a few more words and stuff.
Jonas
Cute ❤️
Joyce
Cute ❤️
Joyce
Cute ❤️
Comment
Post Creator
1.1k
2.5k
115
Lessons from the Void
01
Emotion Beats Logic
Users don't just want a tool; they want a feeling of prestige. High-end visual craft directly correlates to perceived trust in
financial systems.
02
Systems Enable Speed
Building the design system early allowed us to iterate on the "Rewards Dashboard" 40 times without breaking the
global layout logic.
03
Friction is a Feature
In financial transactions, adding "intentional friction" (confirmation haptics, slow transitions) actually increased user
confidence during withdrawals.
Next Project?
PREVIOUS
X-Claim Marketplace →
Let's Create
Something
Amazing Together
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.
erikakishishita@gmail.com
Erika Kishishita
Product Designer
Home
Projects
My Role & Responsibilities
I spearheaded the product vision, translating complex business requirements into
an intuitive mobile experience. I worked closely with founders to define the core
"OWN" mechanics and led a team of three junior designers.
Product Strategy
Visual Design
User Research
Design System
Prototyping
Brand Direction
The Journey
Immersion
Deep dive into the current creator landscape and
competitor audits.
• 12 Stakeholder interviews
• Market trend mapping
• Technical constraint review
• Rapid sketching sessions
• Core loop definition
• Reward system whiteboarding
Ideation
Exploring "The New Way" and challenging social
norms.
Architecture
Structuring the complex data models into simple
flows.
• Comprehensive User Flows
• Low-fi Wireframing
• Navigation testing
The Transformation
THE LEGACY SYSTEM
Fragmented & Dull
The original prototype felt corporate, using standard blue tones and
rigid list-based layouts that failed to engage a creative audience.
THE OWN REDESIGN
Vibrant & Immersive
We shifted to a dark-mode architecture with high-momentum gradients,
prioritizing content and tactile engagement.
Augmented Intelligence
🧠
Research Synthesis
Used LLMs to categorize thousands of user interview notes, identifying 4 core emotional triggers for creator loyalty.
🎨
Dynamic Assets
Generated 50+ unique abstract background
textures using diffusion models to populate the
branding guidelines.
⚡
Rapid Prototyping
Employed AI-powered design tools to automate the creation of 100+ responsive screen variations.
8x
posts per user
10x
users
4.9
APP STORE RATING
Market Impact
OWN successfully raised funds in Series A funding within 3 months of
the redesign launch.
"The UI is a breath of fresh air in a sea of clones."
225.7k
Followers
2.1k
Following
55
Current Rank
15
Highest Rank
Support my post and help me climb the ranks before the reset.
www.iown.app
Following
Message
@jackgolden
Oct 15, 2025
Current Ranked Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstation
Edit Post
288.7k
12.5k
3
81.7k
11.5k
3
Oct 12, 2025
99.7k
28.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
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3
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1.5k
3
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1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
LIVE
heather_
Follow
1.7k
heather_
Hi and welcome! 🎉 . This is your space to connect, share, and discover endless possibilities. There's a world of opportunities waiting. 💫 #Welcome #Collaboration #Explore"
Alexa
🥰🥰🥰
Miranda
I love your live it’s so great and im going to start college tomorrow and i love dogs and you’re cool. And i love your streaming. And a few more words and stuff.
Jonas
Cute ❤️
Joyce
Cute ❤️
Joyce
Cute ❤️
Comment
Post Creator
1.1k
2.5k
115
Lessons from the Void
01
Emotion Beats Logic
Users don't just want a tool; they want a feeling of prestige. High-end visual craft directly correlates to perceived trust in
financial systems.
02
Systems Enable Speed
Building the design system early allowed us to iterate on the "Rewards Dashboard" 40 times without breaking the
global layout logic.
03
Friction is a Feature
In financial transactions, adding "intentional friction" (confirmation haptics, slow transitions) actually increased user
confidence during withdrawals.
Download now to join the VIP waitlist
Add me on Own. @lucia.luck
Full redesign · Design system · 1 year · U.S. startup
ROLE
Lead Product Designer
DURATION
12 Months
INDUSTRY
Creator Economy
TOOLS
Figma, UX Pilot
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
The pace
Hyper-fast 12-month delivery
cycle from concept to Series A
fundraising materials.
The output
A vibrant, high-fidelity mobile
application and a comprehensive
brand identity system.
The challenge
Revolutionizing creator
monetization in a saturated
short-form video market with high
friction.
The method
Atomic design system scaling and
deep ethnographic research with
top 1% creators.
Identifying the friction
Existing platforms exploit creator data without providing equitable financial
ownership. The current flow is broken, complex, and unrewarding.
01
Opaque Monetization
Creators are left guessing their earnings due to complex
algorithms and shifting payout rules.
02
High Entry Barriers
Aspiring creators struggle to gain visibility without high
production budgets or existing fame.
03
Community Disconnect
Followers are passive viewers rather than active
stakeholders in the creator's journey.
04
Stagnant UX Patterns
Social interfaces haven't evolved to support complex
financial transactions seamlessly.
BEFORE
Ranks
Profile
Community
Home
415.5k
Votes
kevinthomas
I’m starting a podcast with my best friend, and this is our first episode th... more
5.5k comments
15,065 New!
AFTER
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
BEFORE
@victiorialucas
Socials
I’m a pro live streamer & content creator. Follow me and rank up my post before the next reset!
🎉 Live every day @ 4pm CST 🎉
Follow
Message
Followers
15.7k
+5.2k new this post
Current Rank
678.5k
115
Highest Rank
2.5m
#4 on 8/15/24
Verified Early Adopter
@victiorialucas
www.iown.app
Current Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstationi...
View Post
Ranks
Profile
Community
Home
AFTER
Next Project?
PREVIOUS
X-Claim Marketplace →
Let's Create Something
Amazing Together
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.
erikakishishita@gmail.com
Erika Kishishita
Product Designer
Home
Projects
The challenge
Revolutionizing creator
monetization in a saturated
short-form video market with high
friction.
The method
Atomic design system scaling and
deep ethnographic research with
top 1% creators.
The output
A vibrant, high-fidelity mobile
application and a comprehensive
brand identity system.
The pace
Hyper-fast 12-month delivery
cycle from concept to Series A
fundraising materials.
Identifying the friction
Existing platforms exploit creator data without providing equitable financial
ownership. The current flow is broken, complex, and unrewarding.
01–04
01
Opaque Monetization
Creators are left guessing their earnings due to complex
algorithms and shifting payout rules.
02
High Entry Barriers
Aspiring creators struggle to gain visibility without high
production budgets or existing fame.
03
Community Disconnect
Followers are passive viewers rather than active
stakeholders in the creator's journey.
04
Stagnant UX Patterns
Social interfaces haven't evolved to support complex
financial transactions seamlessly.
My Role & Responsibilities
I spearheaded the product vision, translating complex business requirements into
an intuitive mobile experience. I worked closely with founders to define the core
"OWN" mechanics and led a team of three junior designers.
Product Strategy
Visual Design
User Research
Design System
Prototyping
Brand Direction
The Journey
Immersion
Deep dive into the current creator landscape and
competitor audits.
• 12 Stakeholder interviews
• Market trend mapping
• Technical constraint review
• Rapid sketching sessions
• Core loop definition
• Reward system whiteboarding
Ideation
Exploring "The New Way" and challenging social
norms.
Architecture
Structuring the complex data models into simple
flows.
• Comprehensive User Flows
• Low-fi Wireframing
• Navigation testing
The Transformation
THE LEGACY SYSTEM
Fragmented & Dull
The original prototype felt corporate, using standard blue tones and
rigid list-based layouts that failed to engage a creative audience.
THE OWN REDESIGN
Vibrant & Immersive
We shifted to a dark-mode architecture with high-momentum gradients,
prioritizing content and tactile engagement.
Augmented Intelligence
🧠
Research Synthesis
Used LLMs to categorize thousands of user
interview notes, identifying 4 core emotional
triggers for creator loyalty.
🎨
Dynamic Assets
Generated 50+ unique abstract background
textures using diffusion models to populate the
branding guidelines.
⚡
Rapid Prototyping
Employed AI-powered design tools to automate
the creation of 100+ responsive screen
variations.
8x
POSTS per user
10x
Number of users
4.9
APP STORE RATING
Market Impact
OWN successfully raised funds in Series A funding within 3 months of
the redesign launch.
"The UI is a breath of fresh air in a sea of clones."
225.7k
Followers
2.1k
Following
55
Current Rank
15
Highest Rank
Support my post and help me climb the ranks before the reset.
www.iown.app
Following
Message
@jackgolden
Oct 15, 2025
Current Ranked Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstation
Edit Post
288.7k
12.5k
3
81.7k
11.5k
3
Oct 12, 2025
99.7k
28.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
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Oct 12, 2025
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Oct 12, 2025
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1.5k
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Oct 12, 2025
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Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Ranks
Profile
Messages
Home
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
LIVE
heather_
Follow
1.7k
heather_
Hi and welcome! 🎉 . This is your space to connect, share, and discover endless possibilities. There's a world of opportunities waiting. 💫 #Welcome #Collaboration #Explore"
Alexa
🥰🥰🥰
Miranda
I love your live it’s so great and im going to start college tomorrow and i love dogs and you’re cool. And i love your streaming. And a few more words and stuff.
Jonas
Cute ❤️
Joyce
Cute ❤️
Joyce
Cute ❤️
Comment
Post Creator
1.1k
2.5k
115
Lessons from the Void
01
Emotion Beats Logic
Users don't just want a tool; they want a feeling of prestige. High-end visual craft directly correlates to perceived trust in
financial systems.
02
Systems Enable Speed
Building the design system early allowed us to iterate on the "Rewards Dashboard" 40 times without breaking the
global layout logic.
03
Friction is a Feature
In financial transactions, adding "intentional friction" (confirmation haptics, slow transitions) actually increased user
confidence during withdrawals.
Download now to join the VIP waitlist
Get the Own. app
Sca the QR code to get the app or download from app stores.
Add me on Own. @lucia.luck
Full redesign · Design system · 1 year · U.S. startup
ROLE
Lead Product Designer
DURATION
12 Months
INDUSTRY
Creator Economy
TOOLS
Figma, UX Pilot
Ranks
Profile
Messages
Home
antoniabelec
1 hr ago
Lost in the blue for a while, with my bff @lauragreen and @justx... more
Following
Following
Rank 15
Hot Today
258,5k
45,1k
16,5k
88.5k
59
Ranks
Profile
Community
Home
415.5k
Votes
kevinthomas
I’m starting a podcast with my best friend, and this is our first episode th... more
5.5k comments
15,065 New!
@victiorialucas
Socials
I’m a pro live streamer & content creator. Follow me and rank up my post before the next reset!
🎉 Live every day @ 4pm CST 🎉
Follow
Message
Followers
15.7k
+5.2k new this post
Current Rank
678.5k
115
Highest Rank
2.5m
#4 on 8/15/24
Verified Early Adopter
@victiorialucas
www.iown.app
Current Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstationi...
View Post
Ranks
Profile
Community
Home
225.7k
Followers
2.1k
Following
55
Current Rank
15
Highest Rank
Support my post and help me climb the ranks before the reset.
www.iown.app
Following
Message
@jackgolden
Oct 15, 2025
Current Ranked Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstation
Edit Post
288.7k
12.5k
3
81.7k
11.5k
3
Oct 12, 2025
99.7k
28.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Ranks
Profile
Messages
Home
225.7k
Followers
2.1k
Following
55
Current Rank
15
Highest Rank
Support my post and help me climb the ranks before the reset.
www.iown.app
Following
Message
@jackgolden
Oct 15, 2025
Current Ranked Post
I’m starting a podcast with my best friend, and this is our first episode! Super excited about this. #podcast #popular #casting #podcasterstation
Edit Post
288.7k
12.5k
3
81.7k
11.5k
3
Oct 12, 2025
99.7k
28.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Oct 12, 2025
1.7k
1.5k
3
Ranks
Profile
Messages
Home
Next Project?
Let's create something together
I'm always excited to work on new projects and collaborate with talented teams. Let's chat!
erikakishishita@gmail.com
Let's Create
Something
Amazing Together
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.
erikakishishita@gmail.com